When local refuelling becomes a sport
Even if you are Denmark’s leading petrol company with close to 700 stations it is a serious challenge that the majority of consumers see petrol as a generic product. OK wanted to break with that view and offered consumers a chance to give something back to their local community when they fuel up their car. “For every litre you buy – you support the local sports life” has given OK a clear and likeable market position that differentiates them from the large international brands. Add to that a reward-winning creative universe that has continuously been further developed by AGENCY SPRING and you have a winner.