The Manchester Society of Architects (MSA) needed an updated look and feel reflecting its position at the heart of a thriving community of professionals.
Not only was it felt the existing brand identity had grown out of touch with the region’s vibrant industry, it was thought greater clarity was needed on the role of the MSA, as well as something to more effectively engage with younger members.
feedback from MSA members, we started to build a new identity that better reflected the values of the organisation. We wanted to recognise the role regional architects had played in reshaping Manchester in the period of intense redevelopment it had faced following the 2006 bombing. Taking a lead from its deep connections to the industrial revolution, we considered architectural professionals as the latest example of Mancunian ‘worker bees’ – the motif given to citizens of the city during this essential part of its history.