The six-month campaign promoted new Danfoss products each month. By purchasing the products, the installer earned lots and the chance to win monthly prizes as well as the big prize – a VIP trip the 2012 Summer Olympics in London. To be eligible, the installer had to register his purchase at the Danfoss Elite website.
AGENCY SPRING developed the campaign concept and designed all in-store and promotion material. We also coordinated the campaign execution in cooperation with the local markets.