/ A fresh brand
How do you create perceived value in a low-involvement category where price and habit are driving customers?
In close cooperation with AGENCY SPRING, Arla’s brand Lærkevang succeeded by building its repositioning on a strong strategy and a truly unique selling point: The milk’s journey from farm to store counter takes no longer than 24 hours. Freshness is key when it comes to milk and the both rational and emotional promise, “24 hours from farm to store”, gave Lærkevang exactly the brand clarity it was looking for.
/ Strategi / Design / Branding
The primary objective
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