AGENCY SPRING delivered high quality design routes and a very radical – yet highly relevant – launch campaign concept within tight deadlines and to the full satisfaction of all JOZO stakeholders.



Akzo Nobel had two design challenges for Agency Spring: To find a way to show four languages on each pack and to redesign the range to a more premium look. Several stakeholders were involved, as the products would be launched in multiple markets using the same design. Once the package redesign was completed, Agency Spring was tasked to develop an engaging cross channel “one size fits all” launch campaign for the Scandinavian market and the Netherlands.


Redesigning the packaging was a complex task: fitting four languages onto each pack while still keeping the premium look and feel of the brand. However, through cross category benchmarking and a pinch of creativity Agency Spring developed an eye-catching visual identity based around the concept: Beautifully Simple. The pyramid-shaped salt crystals were our inspiration for the pattern and the simplicity of the design ensures a premium look.

AGENCY SPRING also created the “Everyday is better with JOZO” relaunch concept. The integrated campaign aimed to give consumers helpful advice on how to add that little something extra to their everyday food creations with the help of JOZO’s premium range. The campaign included: in store activation, online elements, social media assets, brand ambassador ideas and competition suggestions.

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