Redesigning the packaging was a complex task: fitting four languages onto each pack while still keeping the premium look and feel of the brand. However, through cross category benchmarking and a pinch of creativity Agency Spring developed an eye-catching visual identity based around the concept: Beautifully Simple. The pyramid-shaped salt crystals were our inspiration for the pattern and the simplicity of the design ensures a premium look.
AGENCY SPRING also created the “Everyday is better with JOZO” relaunch concept. The integrated campaign aimed to give consumers helpful advice on how to add that little something extra to their everyday food creations with the help of JOZO’s premium range. The campaign included: in store activation, online elements, social media assets, brand ambassador ideas and competition suggestions.